At 7:00 AM this morning, I bored the Amtrak Acela Express from New York to Washington, D.C. for a magazine sponsored beauty event.
The event was held at a certain beauty counter at a department store in the Metro D.C. area. The particular beauty company is a sponsor of a corporate program and today's event was part of their sponsorship. The beauty company wanted beauty or fashion editors to attend the event to give consumers tips for fall fashion and beauty advice, what they got was me.
They didn't know I was just a marketing coordinator who hopes every morning that my make-up is close to flawless and that my outfit is somewhat put together, they thought I was an editor. So, I had to fake it.
The most important part of this task was my outfit. At 5:45 AM I put on a pair of wide-leg dark-wash jeans, a tailored white shirt, purple cardigan, gold skinning belt and white ballet flats (for the train ride, there was no way I was putting my black pumps a second before I had to).
To prep, on the train I read September and October issues of fashion magazines and I learned that purple is in for fall.
So, I stood at the beauty counter for two hours and told virtually every women who sat down for a make-up touch-up or foundation consultation that she should try purple for the fall. I varied what she should try, of course, a purple scarf, purple eye shadow, purple accessories. Purple. Purple. Purple.
That's what you get when you send the marketing coordinator to pretend she's a fashion editor. Good thing the beauty counter girls were loving on purple for the fall just as much as the fashion magazines.